Data privacy as new frontier of experience

There are some truly ludicrous attempts at data privacy and data use on the internet today. The ‘Your privacy is important to us‘ messages greeting people when they land on a website is similar to the ‘Your call is important to us‘ narrative while leaving customers on hold for ages or getting them lost in crazy IVR menus. Will we get to a point soon where organisations who have these as the experience around their use of customer data will become outdated and those who back up these claims with an experience that matches it will win over existing and prospective customers?

_{Standard privacy message from website}